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Once you’ve published your research, it’s important to increase the visibility of your work. One of the best ways to do that is through social media. You may already have social media accounts, but in this article we’ll look at some you may not have considered as a way of using social media to promote research that you’ve completed.
How to Promote Your Research on Social Media
How do researchers use social media to promote their research? Simple. They create an up-to-date profile, and regularly post and interact with their audience. Let’s touch on some of the common ways you can promote your research via social media.
Start with ORCID and SCOPUS Author Profiles. Open Researcher and Contributor ID, or ORCID, and Elsevier’s SCOPUS include your information once you’re published in a peer-reviewed journal. Make sure to check the information on your profiles, and update anything requiring correction. You can update both profiles at the same time here.
LinkedIn for Researchers
If you haven’t already created a LinkedIn profile, now’s the time. Once done, post on this network, which is the world’s largest professional social media site. Include research findings, your articles, images and videos. You can also SlideShare your presentations and audio recordings. Join related groups and connect with researchers who work within your discipline. Make sure, also, to include your CV, and move the “Publications” section toward the top of your profile. Don’t forget to highlight any awards or special accomplishments.
Your Personal Website
LinkedIn is great for summarizing what you’ve done, but your personal website can be much more comprehensive. Highlight any research findings, publications and achievements, in addition to research in progress. Post videos of presentations or you summarizing your research and results. Think of your personal website as the staging ground for everything about you. For instance, link all of your social media profiles, research articles, and academic accounts. Build your website so that it functions as a one-stop-shop for anyone looking for information about you and your work. The more interactive you make it, and visual, the more exposure you’ll get.
If you don’t already have a personal website, check availability of your name, or initials and your last name on a domain registry service website. If you’re not handy at building a website, use a service to get the initial framework done so that you can easily update as needed. Make sure to include SEO keywords within the content of your website to increase how many visitors find your website via search engines.
Blogs are a great way to promote your research. Once you build an audience, you can have in-depth conversations, via your blog, with other researchers. You’ll also be building credibility by sharing data and research. Although they require a regular time commitment, blogs have been proven to be very effective in promoting research and raising visibility.
Once you’ve started your blog, write regular articles or briefs. These can include summaries of your own research, or your response to related research in your field. Provide links to your articles and publications, and respond to all comments. You can either create the blog page yourself, or have someone do it for you. The most important thing is to get it set up and post regularly.
Facebook and Instagram
Most often thought of as a personal social media platform, with a few tweaks you can also leverage Facebook and Instagram for professional purposes. Share photos, updates and links regarding your research. Make sure your content is rich to get the most impact. Join groups and pages that are related to your field of expertise, and connect with researchers who work in your field. If you want to keep a separate personal page, create an author page for your professional work and invite fellow researchers to interact and discuss ideas. As always, link to your articles, share videos and images, as well as audio of your work via AudioSlides and Graphical Abstract.
Believe it or not, one third of all scholars are active on Twitter. This popular platform is a great way to quickly share, in 140 characters or less, updates on your research, publications and links to blog posts, presentations and more. Follow researchers in your field, and interact regularly. Post content several times a week, including links to other research, conferences and events. Respond as quickly as you can to any direct messages and comments that are made on your profile. Retweet and promote other members of your research community, which will raise your own profile as well. Always include a picture, as that’s more likely to be shared and retweeted than just plain text.
Mendeley can help you reach and collaborate with colleagues on documents, as well as sharing reference and reading lists. With more than 2.6 million users, it’s a powerful online social network and reference manager. Using Mendeley can help you find cross-institutional and interdisciplinary connections.
Academic Infographic Illustration Services
An infographic is a great way to present your scientific findings. Easily promote your research on social media, with newsrooms or at conferences. Elsevier’s illustrators will turn your work into a compelling visual story. Our easy preview system lets you communicate directly with the illustrator to ensure complete satisfaction. Get a free quote here, and get started today. Watch a video about our infographic and scientific illustration services.