Elsevier Author Services – Articles
  • Language Editing Services
  • Translation Services
  • Illustration Services
  • Author’s Webshop
Facebook
Pinterest
LinkedIn
YouTube
WeChat
x
Elsevier Author Services – Articles
Language Editing Services by Elsevier Author Services
Elsevier Author Services – Articles
  • Research Process
  • Manuscript Preparation
  • Manuscript Review
  • Publication Process
  • Publication Recognition
  • English
    • 简体中文
How-to-know-your-target-audience
  • Research Process

Discover the Target Audience of Your Research Paper

  • 3 minute read
  • 41.9K views
Total
1
Shares
1
0
0
0
0

Table of Contents

  • The Importance of Knowing Your Target Audience
  • Identifying Your Target Audience
  • The Singularity of the Target Audience for Scientific Research
    • Language Editing Services by Elsevier Author Services

Generally speaking, knowing your target audience is of extreme importance in every professional activity. It is more likely to arise interest in a product if the target consumer identifies with it. Scientific research is no different. By tailoring the message to the listener, you will be closer to being understood more clearly and effectively.

The Importance of Knowing Your Target Audience

If you also consider the fact that your manuscript will be looked upon and evaluated by several people before it even gets to the pages of a scientific journal, then you might be dealing with a multiplicity of behavioral aspects within a more generic group or audience. That is why Elsevier provides a number of Language Editing services, carefully designed to tailor and adapt your scientific research to every audience, in any situation.

Identifying Your Target Audience

Knowing who you want to speak to is sometimes hard to identify, once you think about it. If you still aren’t sure who your target audience is, these key points might help you:

  1. Interest: Who will want to read your research? Who will be interested in your key findings?
  2. Level of education: Is your document suited for people with an advanced level of education or lower levels?
  3. Background: Do you want to impact other scientists in the same scientific field as you, or professionals in other areas of activity?
  4. Expertise: Do you want to engage beginners or experts?

Once you have answered these questions, you’ll have a good idea of what your target audience looks like. Now you are ready to plunge into the task of thinking about how to convey your message in the best way, and to engage your audience. Don’t forget to have in mind the process of communication and how to make the most of it:

  • Message (what)
  • Target audience (who)
  • The messenger (by whom)
  • Method of transfer (how)
  • Effect of the message transferred (result)

The Singularity of the Target Audience for Scientific Research

It’s true that scientific research and reports follow certain standard scientific structures and guidelines for presenting methods, results, and conclusions, making it easier to be identified and read as such. However, there are many other aspects – jargon, correct scientific language, aim, scope (among others) – that might negatively influence your submission, if poorly used. Why not consider Elsevier’s Language Editing services? Together with our professionals, you can decide what is the best approach to successfully reach your target audience, taking particular consideration to the nature of the document. For example:

  • If you are writing a scientific or laboratory report for a university science course, the most immediate target audience would be the examiner or instructor who will grade your work. He or she will have most certainly a high expertise level, so they will expect specialized terminology and accurate explanations.
  • If you are writing a scientific report, to describe the progress of a research project, to the committee of a funding agency for the purpose of obtaining new or continued financial support – consider that some of your audience will not have in-depth knowledge about your area of specialization. Scientific reports should always be clear and concise, with tables, graphs, and other figures to transform complex data into accessible information for a variety of readers.
  • If you are preparing a scientific report for formal publication, or expanding it into an original research article for a scientific journal, your target audience will be wider and more varied. A scientific manuscript submitted to a journal encounters different audiences at different stages in the publication process, so administrative staff may look at it solely in terms of adherence to guidelines and clear and competent language. Peer reviewers, on the other hand, will be experts, acting as quality controllers for the research reported.

Language Editing Services by Elsevier Author Services

Through our Language Editing Services, we correct proofreading errors, and check for grammar and syntax to make your paper sound natural and professional. We make sure editors and reviewers can understand the science behind your manuscript.
With more than a hundred years of experience in publishing, Elsevier is trusted by millions of authors around the world.

Total
1
Shares
Post 1
Tweet 0
Share 0
Send 0
Message 0
Previous Article
How-to-choose-a-Journal-to-submit-an-article
  • Research Process

How to Choose a Journal to Submit an Article

View Post
Next Article
How-to-write-a-journal-article-from-a-thesis
  • Publication Process

How to Write a Journal Article from a Thesis

View Post
You May Also Like
What is a Problem Statement
View Post
  • Research Process

What is a Problem Statement? [with examples]

How to Write a Research Question
View Post
  • Research Process

How to Write a Research Question

Systematic Literature Review or Literature Review
View Post
  • Research Process

Systematic Literature Review or Literature Review?

Quality in Qualitative Research
View Post
  • Research Process

Quality in Qualitative Research: Enhance Data to the Next Level

Medical Research Methods
View Post
  • Research Process

Medical Research Methods

Confidentiality and data protection in research
View Post
  • Research Process

Confidentiality and Data Protection in Research

void Poor Research Design
View Post
  • Research Process

How to Avoid Poor Research Design

Research Team Structure
View Post
  • Research Process

Research Team Structure

  • What is a good H-index

    What is a Good H-index?

    • 4 minute read
    View Post
  • void Poor Research Design

    How to Avoid Poor Research Design

    • 4 minute read
    View Post
  • Photo by Nik MacMillan on Unsplash

    Looking for Professional Translation Services

    • 3 minute read
    View Post
  • How to choose keywords for a manuscript?

    How to Choose Keywords for a Manuscript?

    • 3 minute read
    View Post
  • How to Write a Scientific Article for Publication

    How to Write a Scientific Article for Publication

    • 4 minute read
    View Post
More Posts
  • Converting your PhD Thesis into a Book in Five Steps
    Converting your PhD Thesis into a Book in Five Steps
    • 5 minute read
  • What is a Problem Statement
    What is a Problem Statement? [with examples]
    • 4 minute read
  • How to Write a Research Question
    How to Write a Research Question
    • 5 minute read
  • Write and Improve your Researcher Profile
    How to Write and Improve your Researcher Profile
    • 4 minute read
  • What is and How to Write a Good Hypothesis in Research?
    What is and How to Write a Good Hypothesis in Research?
    • 4 minute read
  • Research Paper Conclusion
    Research Paper Conclusion: Know How To Write It
    • 4 minute read
Price Calculator
Type in wordcount for Standard
Total:
Follow this link if your manuscript is longer than 12,000 words.
Upload
Learn more about
  • Research Process
  • Manuscript Preparation
  • Manuscript Review
  • Publication Process
  • Publication Recognition
  • News
Elsevier Author Services – Articles
  • Language Editing Services
  • Translation Services
  • Illustration Services
  • Author’s Webshop
Elsevier wordmark
Terms & Conditions

Cookies are used by this site. To decline or learn more, visit our Cookies page.

RELX Wordmark

Input your search keywords and press Enter.