Elsevier Author Services – Articles
  • Language Editing Services
  • Translation Services
  • Illustration Services
  • Author’s Webshop
Facebook
Pinterest
LinkedIn
YouTube
WeChat
x
Elsevier Author Services – Articles
Language Editing Services by Elsevier Author Services
Elsevier Author Services – Articles
  • Research Process
  • Manuscript Preparation
  • Manuscript Review
  • Publication Process
  • Publication Recognition
  • English
How to Write an Academic Blog Post and Get Noticed
  • Publication Recognition

How to Write an Academic Blog Post and Get Noticed

  • 4 minute read
  • 5.1K views
Total
0
Shares
0
0
0
0
0

Table of Contents

  • How to Start an Academic Blog
    • Step 1 – Define your theme and focus:
    • Step 2 – Choose a blogging platform:
    • Step 3 – Get a domain:
    • Step 4 – Name it:
    • Step 5 – Your Profile:
    • Step 6 – Plan It:
    • Step 7 – Invite:
    • Step 8 – Engage:
    • Step 9 – Share:
    • Step 10 – Track:
    • Bottom Line

In today’s world of the 24/7 news cycle and predominance of social media, academic blogging is a requirement for getting your work noticed. In fact, blogs can be a very effective way to promote your article, as well as engage in conversations with other researchers. Although they require a significant commitment of time, those efforts are repaid as you and your work becomes more and more visible in the crowded environment of academic research.

In this article, we’ll go over some of the basics of academic blog structure, academic blogging guidelines and academic blogging tips. By following these guidelines, you’ll be engaging with a much larger audience than you would with just “traditional” methods of disseminating your research.

How to Start an Academic Blog

Getting started with your blog is not as complicated as you might think. Although, if you’re not familiar with blog platforms, it might take a while to get familiarized with the different options and formats available to you.

Let’s take a look at the process, step by step. You might complete some of these steps in a different order, and that’s ok. The most important thing is that you think each step through. Talk to colleagues with successful logs, model blogs that you enjoy engaging with, and pay attention to what types of posts get attention. With time and practice, you’ll find your blog visibility increasing, as well as attention for your work.

Step 1 – Define your theme and focus:

Of course your blog will relate to your research, but you also want to draw in potential readers with posts and information related to the work that you do. For example, if your research relates to learning strategies, you may want to include posts on research around learning styles.

Step 2 – Choose a blogging platform:

There are many different blogging platforms available, and they all have advantages and disadvantages, depending on your needs.

Step 3 – Get a domain:

Select a domain name that will be easy for your readers to find. Most researchers use some form of their name, keywords from their research, or their project name. Also, keep in mind that some blogging platforms include domain name capabilities.

Step 4 – Name it:

Related to your domain name, you’ll want to name your blog. It can be an expanded version of your domain name, or simply your name. However, the more creative you can get with the name of your blog, the more attention you can get.

Step 5 – Your Profile:

When creating your blog, you’ll be asked to write a profile so that your readers can learn more about you. Check out profiles of some of the blogs you enjoy. This is another space where you can be creative, drawing interest in your work by describing yourself in a unique way. Don’t forget a picture of yourself!

Step 6 – Plan It:

Once you’ve got everything set up, and decided on a focus and theme for your blog, plan on writing a post at least once a week.

Step 7 – Invite:

After you have a few posts under your belt, invite your colleagues and friends to follow your blog, and to invite their friends.

Step 8 – Engage:

Perhaps the most important step after you have everything started is to engage with other blogs. Follow blogs related to your field, and leave relevant, meaningful comments. Very often, if you do this consistently, readers of another academic blog will follow you. Likewise, if a reader comments on your blog post, respond quickly and personally. The more you engage, the more activity you’ll see on your blog.

Step 9 – Share:

Make sure to share links of all of your blog posts in every social media account you have, including Facebook, Twitter and LinkedIn. Promoting your work with social media is critical to gaining a foothold in the often overcrowded information highway.

Step 10 – Track:

Every blogging platform has tools built in to help you understand your readers, and how they found you. You can also often get insight into effective keywords and topics to help drive additional topics for blogs that will draw the most interests.

Bottom Line

Getting recognition in your field isn’t as easy as just publishing your work. By taking the time and making the commitment to post interesting blogs related to your field of study, you can make real connections with potential readers and collaborators. You can also raise your profile in the field, opening up more professional and academic opportunities.

Basically, blogging can supplement traditional methods of disseminating your research, and networking among your colleagues. In this day and age, academic blogging is essential to reach your audience and engage with peers from around the world.

Academic Infographics and Illustrations

A picture is worth a thousand words, and a well-done infographic or illustration can make all the difference in the world when it comes to catching potential readers’ attention. To find out more about Elsevier’s academic infographic and illustrations services, click here and get started today.

Total
0
Shares
Post 0
Tweet 0
Share 0
Send 0
Message 0
Previous Article
Lay Summary: promote your work outside academia
  • Publication Recognition

Lay Summary: Promote Your Work Outside Academia

View Post
Next Article
Publishing in Special Issues: Is it good for my career?
  • Research Process

Publishing in Special Issues: Is it good for my career?

View Post
You May Also Like
Write and Improve your Researcher Profile
View Post
  • Publication Recognition

How to Write and Improve your Researcher Profile

PowerPoint Presentation of Your Research Paper
View Post
  • Publication Recognition

How to Make a PowerPoint Presentation of Your Research Paper

How to Submit a Paper to a Conference
View Post
  • Publication Recognition

How to Submit a Paper to a Conference

Lay Summary: promote your work outside academia
View Post
  • Publication Recognition

Lay Summary: Promote Your Work Outside Academia

How to Network at an Academic Conference
View Post
  • Publication Recognition

How to Network at an Academic Conference

Article Metrics: Measure the Impact of Your Publications
View Post
  • Publication Recognition

Article Metrics: Measure the Impact of Your Publications

Using Social Media to Promote Research
View Post
  • Publication Recognition

Using Social Media to Promote Research

managing-and-sharing-research-data
View Post
  • Publication Recognition

Managing and Sharing Research Data

  • First impressions count: why getting published is like dating

    • 2 minute read
    View Post
  • FINER: a research framework

    FINER: a Research Framework

    • 5 minute read
    View Post
  • Writing a Successful Grant Application - step by step

    Writing a Successful Grant Application – step by step

    • 5 minute read
    View Post
  • Active and Passive Voices in Academic Writing

    Using the Active and Passive Voices in Academic Writing

    • 3 minute read
    View Post
  • How to Submit a Paper for Publication in a Journal

    • 4 minute read
    View Post
More Posts
  • Converting your PhD Thesis into a Book in Five Steps
    Converting your PhD Thesis into a Book in Five Steps
    • 5 minute read
  • What is a Problem Statement
    What is a Problem Statement? [with examples]
    • 4 minute read
  • How to Write a Research Question
    How to Write a Research Question
    • 5 minute read
  • Write and Improve your Researcher Profile
    How to Write and Improve your Researcher Profile
    • 4 minute read
  • What is and How to Write a Good Hypothesis in Research?
    What is and How to Write a Good Hypothesis in Research?
    • 4 minute read
  • Research Paper Conclusion
    Research Paper Conclusion: Know How To Write It
    • 4 minute read
Price Calculator
Type in wordcount for Standard
Total:
Follow this link if your manuscript is longer than 12,000 words.
Upload
Learn more about
  • Research Process
  • Manuscript Preparation
  • Manuscript Review
  • Publication Process
  • Publication Recognition
  • News
Elsevier Author Services – Articles
  • Language Editing Services
  • Translation Services
  • Illustration Services
  • Author’s Webshop
Elsevier wordmark
Terms & Conditions

Cookies are used by this site. To decline or learn more, visit our Cookies page.

RELX Wordmark

Input your search keywords and press Enter.